Adidas Original –R.Y.B

／发表／

“What the pack?"-"Packaging of the month" “什么是包装－本月包装”

http://wtpack.ru/moodboards/april/

／参与／

"Designer” 设计师： Xinghui Li 李星慧

"Professor" 教授： Kathrin Blatter

"School" 学校：Academy of Art University 旧金山艺术大学

“Country" 国家：United States 美国

Mission:

To create a variety of packaging and create a new message for Adidas Originals. It will bring an unprecedented impact to the Adidas design history.

創建阿迪達斯新的产品线，這將帶來前所未有的衝擊， 更改阿迪達斯設計的歷史。

Concept:

The inspiration of this concept comes from basic triangle shapes and primary colors "Red" "Yellow" "Blue". The packaging will give young people the a feel for the styles of the past while the primary colors and shapes present a future modern life.

這一概念的靈感來自於基本的三角形的形狀和三原色“红黄蓝”。包裝会带给人年轻的感覺，而主体顏色和形狀将呈現出未來的現代生活。