Urban Outfitters Catalog

／内容／

”Catalogs" 手册

／获奖／

"Graphis New Talent Annual 2014 " 平面新人年鉴2014－Gold 金奖

http://www.graphis.com/competition/new-talent-annual-2014/live-viewing/?professors=&schools=12&categories=&sort_column=-graphis_score

／参与／

"Designer” 设计师： Xinghui Li 李星慧

"Professor" 教授： Ezster Clark

"School" 学校：Academy of Art University 旧金山艺术大学

“Country" 国家：United States 美国

／出版／

Graphis New Talent Annual 2014 美国

Mission:

To design a sustainable message to urban people by recreating an existing logo and designing a catalog, website, and other promotion items for Urban Outfitters. People can wear highly fashionable clothing

that is also highly recyclable.

通过重新创建一个現有的標誌和设计一个新的目录、网站来传递一个可持续发展的信息给当下的都市青年，告知人们在穿着时髦的同时，这些服饰也是可以高度回收的！

Concept:

Shopping at Urban Outfitters should feel like walking in an urban forest. Wood is used throughout the store and in catalogs and promotional materials, and the color palate came from natural sources. The idea is to help people get more in touch with the Earth and promote the recycling of clothing.

在Urban Outfitters的購物應該感覺像走在一個城市森林。木材被用於整個存儲和目錄和宣傳材料，色彩感觉來自天然。這樣做是為了幫助人們更多的與地球接觸，促進服裝的回收循环利用。