衡水老白干 黑曼 啤酒包装设计

衡水老白干啤酒“黑曼”系类，是针对年轻消费群体的时尚产品。

黑曼，取英文“Hey man！”的译音。

一改以前传统啤酒设计调性，采用极简的黑、白，融入中文字体元素。

时尚而有视觉冲击力，让产品在“货架竞争”中获胜。

Hengshui-LaoBaiGan Beer "Herman" series products ，is aimed at young consumers of Fashionable Beer products.

黑曼，is a transliteration of "Hey men" in English

Packaging design abandons the traditional beer packaging design tonality, in Minialist Style, black and white, and incorporates Chinese font elements.

Fashion and visual impact, so that products in the "Shelf Competition" win.