博创／虎丘品牌饮用水包装

品牌：虎丘

项目：虎丘品牌饮用水包装

设计：博创设计团队

感谢：洞庭山矿泉水集团品牌管理团队

江苏洞庭山矿泉水集团前身创始于1998年。总投资3亿多元，服务网络覆盖苏州、无锡、常州、上海、南京及周边大中城市。虎丘是洞庭山旗下子品牌，主要以桶装包装饮用水和纯净水为主。

在设计初期，我们对品牌及水源地进行了深入分析，以虎丘山为出发点。虎丘，原名海涌山。据《史记》载：春秋时期，吴王阖闾在与越国的槜李大战中，不慎受伤，不久就死去了，死后数日他儿子将他葬于虎丘，据说，葬后三日有一只白虎蹲在山上，所以把“海涌山”改名为虎丘山。一说为“丘如蹲虎，以形名”。经过分析，以上述具有代表性的元素展开虎丘品牌创意设计方向，以形达意，直观体现虎丘品牌的地域及文化特色，是与本地消费群体情感维系与互动的最佳方式。

品牌包装加入了虎丘塔元素，是世界第二斜塔，中国第一斜塔，也是苏州的象征。把水源地和包装紧密结合，增加产品给予与受众的情感传达。

We have conducted in-depth analysis of the brand and water source at the beginning of design. Huqiu, formerly known as Haiyong Mountain. According to Historical Records, in the Spring and Autumn Period, He Lu, king of Wu, was accidentally wounded in the war with Yu Li of Yue and died soon. Several days after his death, his son buried him in Huqiu. It is said that three days after the funeral, a white tiger squatted on the mountain, so the name "Haiyong Mountain" was changed to Huqiu Mountain. One is "Qiu is like a crouching tiger, in the form of a name”. After analysis, the above representative elements are used to develop the direction of creative design of Huqiu brand, which can directly reflect the geographical and cultural characteristics of Huqiu brand, and is the best way to maintain and interact with the local consumer groups’emotions.