Illustration Guidelines & Style Guides

Illustrations are an important visual component of any brand. They reflect a certain feel and mood, and give a better position to a company. Today, illustrations are everywhere: take Slack, Dropbox, Google, and many others, they communicate with users using illustrations in many places.

Illustration is meant to support certain information and describe the whole idea behind it while creating the right emotional background. Take any example, text information without illustration feels blank and inanimate, but information that has the right illustration with a brand mood feels totally different. In some cases, illustrations help to improve business metrics such as CTR.

As you know, each illustration has its own style which is hard to reproduce sometimes. And what if you need to create 100 or 1000 illustrations for a product? Obviously, this takes many years of work if there is only one illustrator working on that. Also, this approach doesn't work well from a risk management perspective. What if this unicorn illustration disappears one day? In such cases having illustration guidelines is a must have thing for you. This helps to maintain overall brand consistency, increase the speed of work when adding new experts, and protect you from any staff-incidents.