喜马拉雅fm作为中国最大的线上音频分享平台,品牌希望通过创立全新分支来开拓平台线下业务,万物声由此而发,万物有声,万物传声,品牌希望以声音为主体贯穿线下的场所,让声音与空间和产品结合,通过声音将万物维系,将你我会聚。
品牌设计的创意是来源于微妙的洞察:在人们全情投入,倾耳聆听时会不自然的倾头侧耳,这一微妙动作成为了品牌视觉设计的原点-为品牌注入了全新的概念—“倾听”,即美好的声音自然让你全情投入。设计将正常的音波符号微微倾斜,即形成了品牌的视觉符号,同时将其横向生长即可组成万物声的中文标识,品牌的符号与文字形成了有机又有趣的融合。简洁而纯粹的设计语言赋予了品牌独特的内涵,同时也创造了品牌独一无二的视觉识别。

Himalayan FM is China's largest online audio sharing platform. 
The brand hopes to open their offline platform business by creating a new branch. As per a Chinese proverb—every natural element has their own sound, through which communicates with others, creating a harmony world. 
The brand aims to take the sounds throughout the offline space and integrate it with interior space and the product by gathering every element through sound in order to bring everyone closer. 
The overall design language is simple, while also gives a clear recognition. This minimal concept comes from a subtle detail, which is how people naturally tilt their heads when they are fully engaged in what they are listening to. This simple action became the origin of the brand's visual design. It injected an innovative concept for the brand—“listening" is not just hearing. Listen closely and feel the joy that good sounds bring; The design tilts the usual sound level bars, created a unique symbol for the brand. Then growing it horizontally will also form the Chinese typography of the brand. The brand’s symbol and typography integrated perfectly. 
The simple design language brought the brand profound connotations, at the same time unified the brand with a unique and stunning visual image.

 

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作品信息

  • 创作时间

    2019/05/05

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