喜马拉雅fm作为中国最大的线上音频分享平台,品牌希望通过创立全新分支来开拓平台线下业务,万物声由此而发,万物有声,万物传声,品牌希望以声音为主体贯穿线下的场所,让声音与空间和产品结合,通过声音将万物维系,将你我会聚。
整体品牌的设计语言简洁而纯粹,极简的创意是来源于微妙的洞察:在人们全情投入,倾耳聆听时会不自然的倾头侧耳,这一微妙动作成为了品牌视觉设计的原点-为品牌注入了全新的概念—“倾听”,即美好的声音自然让你全情投入。设计将正常的音波符号微微倾斜,即形成了品牌的视觉符号,同时将其横向生长即可组成万物声的中文标识,品牌的符号与文字形成了有机又有趣的融合。简洁而纯粹的设计语言赋予了品牌独特的内涵,同时也创造了品牌独一无二的视觉识别。

Himalayan FM is China's largest online audio sharing platform. The brand hopes to open its offline platform business by creating a new branch. As per a Chinese proverb - every natural element have their own sound, through which bring the communication with others, creating harmony world. - the brand aims to take the sound throughout the offline space and integrates it with interior space and product, gathering every element through sound and bring closer with each other.
The overall design language is simple and pure, while also giving a clear recognition. This minimalist concept comes from a subtle insight; People unconsciously tilt their heads when they are fully engaged in what they listen closely to. This simple action becomes the origin of the brand's visual design. It injects an innovative concept for the brand, "listening" not just hearing; listen closely and enjoy the feeling the joy of the good sounds; The design tilts the usual sound level bars to create the symbol of the brand, and growing horizontally will form the Chinese typography of the brand. The brand’s symbol and typography are integrated perfectly and become one. The simple and pure design language brought the brand profound connotations, at the same time unified the brand with a unique and stunning visual image.

 

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作品信息

  • 创作时间

    2019/05/05

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