玉林牛巴·Yulin Niuba

The first attempt, a lot of reference, there are reference scenes and background music.

Yulin Niuba is a local snack of my hometown. I take this opportunity to try to use 3D and dynamic graphics to solve the visual scheme. The design emphasizes the fun of brand personality. Variable spatial structure, variable arrangement and combination to present the style of the product.

In the early stage of design, (personal) thought about the market situation. In the face of the arrival of consumption upgrade, many consumers' purpose is not to survive, but to desire; in many cases, consumers are not pursuing value, but symbolic value.

So young consumers also have their own personality and attitude towards life, what is the need of young consumers, personality?

第一次尝试，参考了很多，里面有借鉴的场景和背景音乐。

玉林牛巴是我老家的当地小吃，借这个机会，尝试使用3D和动态图形来解决视觉方案，设计中强调品牌个性的乐趣。多变的空间结构，多变的排列组合，来呈现产品的格调。

在设计前期，（个人）思考了一下市场的情况，面对消费升级的到来，很多消费者的目的不在是生存，而是欲望；很多时候消费者追求的不是使用价值，而是符号价值。

那么年轻消费者对待生活同样有着自己的个性和生活态度，什么才是年轻消费者需要的呢，个性？

Production：

C4D/AE

Music：

使用了鬼马小蘑盒配乐