Starbucks™ Traditional Vietnamese Phin. Concept

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作品版权由yurapodryadov 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

Traditional methods in modern forms
Starbucks™

Concept: The main idea is to refresh the image of traditional Vietnamese method of brewing and serving coffee. We wanted to make it stylish and popular in other countries. Starbucks, as a modern brand in coffee culture, is an ideal choice to achieve this goal.

Method: In Vietnam, there is a popular tradition to brew coffee in the coffee maker Fin (press filter) – a portable drip coffee maker.

Details are important
Balanced coffee must be accurately brewed. So, to pursue this goal, we have come to decision to enlarge the set with a measuring cup and instruction. As a result, people get instructions and a convenient way of brewing coffee. The brand gets loyal customers who drink coffee as it is meant to be.

Connection
The fin shape design is based on Starbucks cups brand style. This way we have kept the connection with the familiar brand by linking it with new forms.

Credits

Concept / Design: Yura Podryadov
3D Visualization: Denis Sibilev

starbucks.com

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作品信息

  • 创作时间

    2019/03/07

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