悟形VDG/一碗饭包装设计

334天前发布

原创作品 / 平面 / 包装
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农夫与舌的初衷是提升人们日常生活中对美的感知力,用现代美学观对地方特色食材进行再创新包装作为品牌的核心理念;精选来自各地的食材,品尝生活中最朴实的原味幸福,主张像农夫一样生活。我们为农夫与舌设计了一款米的包装,为了增加产品的附加值和礼品感,在产品内容上我们加了一个碗,因此产品命名为“一碗饭”。外形灵感源自农村的米斗,“像农夫一样生活,像劳作者一样思考”,是这款包装设计概念的最好诠释。

The original intention of the LONSHARE is to enhance the perception of beauty in people’s daily life. The modern aesthetics is used to the re-innovate packaging of local special ingredients as the core concept of the brand – Selecting the best food from all over the world; tasting the most original happiness in life; Advocating living like a farmer. This rice package designed for LONSHARE. To increase the value and present sense of the product, we added a bowl to the content of the product, so the outcome was named “a bowl of rice.” “Living like a farmer, think like a laborer” is the best interpretation of this packaging design concept.

CLIENT: LONSHARE
TEAM: Version Design Group
CREATIVE DIECTOR: Mori Zou/He Zhihua
DESIGNER: Mori Zou
RENDERER: Lao ye 
YEAR: 2016

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作品信息

  • 创作时间

    2019/02/27

悟形VDG/一碗饭包装设计
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