悟形VDG / 轩妈品牌新年系列礼盒设计

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轩妈,成立于2013年的蛋黄酥品牌,因其使用新鲜食材和良好的口感,15年在网络迅速走红,好口碑一路延续至今。2018年单品销售超2亿元,成为600万家庭在蛋黄酥品牌中的不二选择。

此次,悟形作为轩妈的年度战略合作伙伴,设计了一系列以“诸事圆满”为主题的蛋黄酥新年礼盒。团队充分考虑了新春礼盒的创意及包装上的展现形式,在设计上试图探索现代感与传统元素结合的可能性。灵感来源于波普艺术家草间弥生对波点的极致运用,“圆”形似蛋黄酥、且寓意“圆满”、“团圆”,以象寓意、蕴意深厚,赋予满满诚意与祝福。

Xuan’s mon, the egg yolk brand established in 2013, has been popular in the Internet for 15 years because of its use of fresh ingredients and good taste. In 2018, the sales of single products exceeded 200 million yuan, making it the best choice for 6 million families in the egg yolk brand.

This time, as the annual strategic partner of Xuan’s mon, VDG designed a series of egg yolk cakes with the theme of “all things perfect”. The team took into account the creativity of the New Year gift box and the presentation on the packaging, so the design tried to explore the possibility of combining modern and traditional elements. Inspired by the ultimate use of Bop artist Yayoi Kusama on the wave point, the "round" shape resembles a yolk cake, and it means "consummation" and "reunion". It is full of sincerity and deep meaning, and is full of sincerity and blessing.

CLIENT: XUAN’S MON
CREATIVE DIECTOR: He Zhihua / Mori Zou
DESIGNER: He Zhihua / Jin Wei / Dan Yu
RENDERER: Lao ye
COPYWRITER: Leon
YEAR: 2018

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作品信息

  • 创作时间

    2019/02/19

悟形VDG / 轩妈品牌新年系列礼盒设计
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