果家大事｜水果干包装

台湾是个盛产水果的宝岛，产出的水果不论甜度、口感都是最好的。将新鲜水果削皮、切片、抽干水分，便制成方便保存与食用的水果干。根据目前台湾水果干市场的分析，发现近年来年轻女性族群购买水果干的比例日渐提升。设定年轻女性为主要的消费群，运用比较富有想像力和可爱有趣的画风，在第一时间抓住消费者的目光。每个包装盒都可以和别的口味去做拼接，透过不同的排列方式，增加画面的趣味性与故事性。在忙碌的生活中，需要多一点想像力。

Taiwan is an island abounds with fruits, regardless of its high sweetness, the mouthfeel of fruits are one of the best in the world.Doing the processes of peeling, slicing, and draining, fresh fruits can be made into dried fruit, which is easily to preserve and eat as snack.Based on current analysis of dried fruit marketing in Taiwan, the proportion of young women purchasing dried fruit steadily grow in recent years.Choosing young women as main consumer group, reconsider the packaging of the dried fruit. Use Gulliver's Travel's concept to combine with fruit, and with hand draw illustration of imaginative and lovely style to convey health.Flavors can combine one another with drawing on the packaging, scenes on boxes are more fun and story-conveyed through various ways of box arrangement.