Herbert Bayer展览 风格板 宣传手册 门票 设计

The following are my style board, brochure and ticket design for Herbert Bayer Exhibition, the theme of the exhibition is "Utilitarian Graphic Designer". Because Herbert Bayer was a utilitarian graphic designer who implemented "design for life", focused on solving problems and created a design acceptable to social thought.

The style board mainly introduces Herbert Bayer's artworks and personal experience. The vision subject is his initials “HB”, which is composed of his artworks. “H” is composed of photographic collage works, and “B” is composed of works of geometric elements. The timeline below clearly shows his life experience.

The inspiration of main vision came from Herbert Bayer's artwork, Olivetti / Divisumma in 1953, he designed this poster for an electric calculator. I utilized the typeface Universal ( also designed by Herbert Bayer ) to form the theme, and put these letters into colorful blocks. And on the back cover, I rotated the image so it looks like a bond with the image one the cover, expressed that designer is the bond between products and customers.

以下是我为Herbert Bayer展览设计的风格板、宣传手册和门票，展览的主题是“实用主义平面设计师”。因为Herbert Bayer是一位专注于解决问题和创造被社会思想所接受的设计，主张“为生活而设计”的实用主义平面设计师。

风格板主要介绍了Herbert Bayer的作品和个人经历。视觉主体是他的名字缩写“HB”，由他创作的艺术作品组成，“H”都由摄影拼贴作品组成，“B”都由几何元素的作品组成。下方时间线清晰地介绍了他的生平经历。

主视觉的灵感来源于Herbert Bayer于1953年为电子计算器设计的一张海报Olivetti / Divisumma。我使用了Universal这款字体（也由Herbert Bayer设计）来组成主题，并把这些字母放进彩色方块中。在封底上，我翻转了这个图像使其与封面的图像组合起来像一条纽带，表达设计师是产品与顾客之间的纽带的观念。