Re-Polaroid logo 设计

Objective/

This rebranding project aimed to identify the essence of the Borders brand and distill it. The purpose then was to catapult the brand into an entirely new category while remaining true to its core essence.

Solution/

The objective is to build the brand into an entirely new category while remaining true to its core essence. Polaroid was founded in 1937 by Edwin H. Land. Polaroid is most famous for its instant film and cameras. New Polaroid aims to strengthen social connections with people by sharing instant gratification from experience, activities, memories, and life. It will exploration more deliveries that would embody the essence of the brand.