To make a change-TikTok新年礼盒设计

字节跳动UED国际化视觉设计出品

设计师：JonneyWooo

文案：Blair Ding 小椿 JonneyWooo

摄影：艾小倩

这个假日季节，TikTok驯鹿正在向每位员工的丝袜偷偷送礼！

年终礼品赠送是TikTok向员工表达我们的赞赏和考虑的一种方式，也是一个激发创造力的全球团队计划。在这里，我们将与您分享我们如何设计TikTok节日礼品的一些想法。

在设计中，我们始终围绕字节跳动价值观进行延展，并赋予诙谐可爱的卡通形象。礼盒内包含一封给员工的新年贺卡、五张价值观贴纸、行李牌、新年红包、一件T桖、一件卫衣、六个产品胸针。英文字体方面采用圆体变形，给员工带来轻松愉悦的视觉感受。因为工作需要在快乐的氛围中进行。在TikTok，我们相信我们的成功源于我们的文化。

最后，祝大家新年快乐！！！

This holiday season, TikTok reindeers are sneaking surprise gifts to every employee’s stockings!

The year-end gift giving is one way TikTok shows our appreciation and consideration to employees and also a global team initiative to inspire creativity. Here we will share some ideas with you on how we designed the TikTok Holiday Gift.

In the design, we always extend the value of the byte beating and give a witty and cute cartoon image. The gift box contains a New Year greeting card for employees, five values stickers, luggage tag, New Year red envelope, a T-shirt, a sweater, and six product brooch.The use of round body deformation in English fonts gives employees a relaxed and pleasant visual experience. Because the work needs to be carried out in a happy atmosphere.At TikTok, we believe our success is driven by our culture.

Finally, We wish you all a happy new year! ! !