长虹集团 | 品牌推广、海报设计

长虹，成立于1958年，其品牌历史悠久，它是中国最老的电器制造企业之一，也是最知名的电器品牌之一。但同时，在大家的记忆中，更多把长虹与电视机联系一起，但其实，它是一家集军工、消费电子、核心器件研发与制造为一体综合型跨国企业集团。经历60年风雨历程，已经经历两次重要转型，长虹正重塑自己的品牌形象让世界认识，让想象发生……

新时代的神速发展，长虹智能战略快速推进，长虹品牌全面进入人工智能新阶段。本次，长虹参展主题“轻松自在，美好生活”，倡导简单、轻松、智能化的生活方式，拓展欧洲市场，同时传递出长虹是一个综合性产品的家电品牌，而不局限于对长虹电视机的认识。

Buddy Creative本次创作了一套IFA展长虹形象海报设计。

a.产品为主。将长虹家电产品与主题语“easy smart wonderful life”相融合，形成住宅楼梯的造型，体现与现代生活各方面的紧密联系。b.品牌为主。产品与家庭场景相结合，体现长虹产品的智能化技术，创造生活景象，满足消费市场美好、智能的追求与向往。本次画面颜色以单色为基调，不同深浅体现层次，创造一种现代感和时尚感，使得在年轻一代眼中更具吸引力和亲和力，同时也与其他品牌推广画面有所区分，更体现品牌的独特创意性和风格。

除海报创意画面以外，近期Buddy Creative为长虹也更新了其他类型的推广设计，包括“人物海报设计、产业服务业务手册”等。

ChangHong is one of the oldest television manufacturer in China. Founded in 1958, its long history, while making it one of the most recognisable brand which come is also becoming a burden. In the memories of our generation in China, ChangHong was often associated with bulky TV boxes. ChangHong needs to

re-establish itself as the leader of innovation in smart home.

Buddy Creative created scenes from daily life from street to home, incorporated ChangHong’s products in these scenes to show their connection with different aspects of modern life. As single colour tone is used to show a sense of harmony and connection. The elements were designed in a flat style to create a sense of modern and fashion, so that they are more appealing and approachable in the eyes of the younger generation, often see this style of design in other smart devices.