皇包车品牌升级案例分析

项目：皇包车品牌升级

时间：2017年

地区：中国·北京

设计总监：华生

品牌设计：张宇航

皇包车是专注于为华人提供出国旅游中文包车预订的平台。致力于为中国出境游用户提供专业、舒心、安全、便捷的华人司导包车游服务,我们拥有10万名专业的华人司机兼导游...

新logo通过对皇包车品牌调性的讨论，总结出共识的关键词:文化感，国际化，厚重感可信赖，人文关怀文化感，与历史有关，出现的时间越早的文字就越有文化感，越古典，这就关系到文字发展的过程。

新品牌形象的升级更好地体现出中式感的文化特征，体现了品牌的文化属性。清晰的文字标志图形更加有利于互联网品牌名称的传播，更高效更直接；字体中红色的点缀，也使整个品牌增加活力与亮点。

Project: upgrading of Huangbao car brand

Time: 2017

Region: China, Beijing

Design Director: Hua Sheng

Brand design: Zhang Yuhang

Huang chartered car is dedicated to providing Chinese people with overseas travel Chinese Chartered booking platform. We are committed to providing professional, comfortable, safe and convenient services for Chinese outbound tourists. We have 100,000 professional Chinese drivers and tour guides.

By discussing the tone of the brand, the new logo summarizes the common keywords: cultural sense, internationalization, a sense of trust, a sense of humanistic care and culture, related to history, the earlier the text appears, the more cultural, the more classical, which is related to the development of the text process.

The upgrading of the new brand image better reflects the cultural characteristics of Chinese style, and reflects the cultural attributes of the brand. Clear text logo graphics is more conducive to the spread of Internet brand names, more efficient and direct; red font embellishment, but also to increase the vitality and highlight of the brand.