龙继斑鱼府 | Longji Snakehead Pot

ART DIRECTOR: Vincent Xu

DESIGNER: Gu Jingyi

YEAR: 2018

LOCATION: Suzhou

INTERIOR: New Concept

CLIENT: Longji Snakehead Pot

源自丽江的斑鱼火锅，以薄、鲜、养为产品核心。本身火锅口味比较清淡，故视觉上不宜太过浓烈。黑、金的品牌色，配合插画风格，营造品牌优雅、健康、民俗的气息。

The squid hot pot from Lijiang is the core of thin, fresh and nourishment. The taste of the hot pot itself is relatively light, so it should not be too strong visually. The brand color of black and gold, together with the illustrator style, creates a brand of elegance, health and folklore.