YES!IC LAUNCH COMMERCIALS

玛丽黛佳推出全新彩妆品牌YES!IC，强调最真实与舒服的美

After the success of last commercial of the eyeshadow kit (小魔盒), Marie Dalgar came back to partner with DDSH on two spots for the launch of their second brand “YES! IC”.

The brand is targeting towards a younger crowd, which is aiming to create a comfortable, equal dialogue with its consumers. Different from the vibrant, colorful aesthetic from Marie Dalgar, Yes! IC uses harmonious color palette for a more approachable tone and manner.

The brand will be introduced on their 10 year anniversary event that was held on Aug 18 2018

CREDITS

Director & Creative Director: Helen Hsu / 許涵怡

Lead design & animator: Donerzozo / 董照展

Motion designer: Evan Huang / 黄思杰

Editor: Maissi / 黄巧庭

Modeler: Mash

Color: Simon Astbury

Senior Flame Artist: Rex Or / 柯锡尧

Music: 李铭杰

Executive Producer: 曾启福​​​​​​​

Assistant Producer: 周璇