After the success of last commercial of the eyeshadow kit (小魔盒), Marie Dalgar came back to partner with DDSH on two spots for the launch of their second brand “YES! IC”.
The brand is targeting towards a younger crowd, which is aiming to create a comfortable, equal dialogue with its consumers. Different from the vibrant, colorful aesthetic from Marie Dalgar, Yes! IC uses harmonious color palette for a more approachable tone and manner.
The brand will be introduced on their 10 year anniversary event that was held on Aug 18 2018
Director & Creative Director: Helen Hsu / 許涵怡
Lead design & animator: Donerzozo / 董照展
Motion designer: Evan Huang / 黄思杰
Editor: Maissi / 黄巧庭
Color: Simon Astbury
Senior Flame Artist: Rex Or / 柯锡尧
Executive Producer: 曾启福
Assistant Producer: 周璇