TETHRELESS CAPITAL|无量资本

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Client: Tethreless Capital

Location: Chengdu,Sichuan

Category: Branding

Design: Kafe.Hu

GIF: F.Moo

Year: 2015



投资公司平面视觉设计理念:

当我们将"无限"与"循环"的概念从物理层面上抽离、扩大,会发现及进入更为广阔的意识形态。

把人类的细胞放大到科学极限时观看,形态与整个宇宙的形态不谋而合。由此推论,当人类在思考宇宙有多大的类似问题是,可以给出合理解答的便是“无限”与“循环”两种概念。



Investment company graphic design concept:

When we take the concept of "infinite" and "cycle" out of the physical plane, we will find and enter into a broader ideology.

When human cells are magnified to the limit of science, they are seen in the form of the universe as a whole. The corollary to this is that when humans are thinking about how big the universe is, it is possible to answer the question of "infinite" and "circulation".

视觉设计过程中对这一命题进行了较为深度的思辨:宇宙并没有尽头。而所谓的“最大”与“最小”都是呈互相循环的状态,以更为宏观的角度去理解,这一切都是生命恒久的“无限循环”。

在量子学中被反复讨论到的单个量子与单个量子之间的关系,近或远都会产生联系互相影响。


In the process of visual design, this thesis is deeply speculative: the universe has no end. The so-called

点:以点为基础,点象征着肉眼不可见的量子。假设给每一个点都赋予含义与生命。它们就像世界上任何独立、独特的个体。

Point: the point is based on the point, which symbolizes the invisible quantum of the naked eye. Suppose you give meaning and life to every point. They are like any independent, unique individual in the world.

线:线代表着在矩阵里每个点之间的联系,体现出个体之间互相影响与产生出的能量。

Line: the line represents the connection between each point in the matrix, reflecting the interaction and energy produced by the individual.

矩阵:当每个点与其他点集合为一个群体时,会形成矩阵。代表着多个生命组成群体而形成更大的概念。

Matrix: matrix is formed when each point is set to a group with other points. It represents a larger concept of multiple life groups.


循环:当矩阵里的每个点都因为线的链接而产生关系时,自然形成了象征着无限循环的几何图像。

Cycle: when each point in the matrix is associated with a link to the line, the natural form is a geometric image that represents an infinite loop.

无量:根据“无量”的整体概念,将最后得出的“无限循环”的结论再次进行提炼,最终形成能代表--无限之外再循环的标志图形--无量。

Limit: according to the overall concept of

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  • 创作时间

    2018/10/18

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