20th Anniversary: 托起彩虹的世界

DESIGNER: Chen Yuchen

YEAR: 2018

CLIENT: Jiaxing Nanhu International Experimental School

HONOUR: Bronze A' Design Award Winner / MUSE Creative Awards Platinum Winner

为了庆祝国际学校建校二十周年，并向大众展示二十年的教育成果。一系列的活动和物料发布以具有凝聚力的视觉形象识别展开。设计师在调查研究学校地标性雕塑的结构时，意识到雕塑本身就是一个标志。活动纪念标志是一个非常清楚明显的设计，用校园地标性雕塑的结构元素来表现数字“20”，它兼具了信息传播的功能性和文字图形所呈现的装饰感。同时设计师设计了视觉统一的活动物料使校园进入友好的节日氛围之中。其中包括：邀请函，周年海报，手提袋，嘉宾证，学生漫画书籍，徽标设计，版式设计，现场装置，节日道旗，舞台置景，文具胶带和礼盒包装。

To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The designer researched the structure of landmark sculptures in school, He realized that the logo design can Inspired by sculptures. The logo is a clean and distinct design with only two figures that denote the number which is 20, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere, which include: Invitation Letter Design, Anniversary Poster Design,Tote Bag Design, Pass Card Design, Comic Book Design (Student's Manga Work Portfolio), Logotype Design, Typography Design, Site Decoration, Festivals Flag Design, Scenic Design, Stage Design, Tape Pattern Design and Gift box Package Design.