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YOU / 酉

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<酉>是一套由精米纯手工酿制的米醋和米酒的创新产品系列。
酒文化在中国传统文化有着悠久的历史,而酒文化同时也延展出非常多心的文化和产品,而醋就是其中之一,在酿制过程有着极为相似的特征,并且也有传说,在中国,白酒是杜康发明,儿子为了节约,发明了醋。无论是产品制作过程,还是文化的联络,醋和酒都有着千丝万缕的联系。而更为直白的是,在构字的形式上,醋和酒都有共同的酉字作为部首,酉在古意里是盛酒的容器,也一次再次证明,酒与醋的渊源和基因。设计也以此趣味的形式作为创意,设计拎取了酉的符号,一方面酉是传统盛放酒醋的器具,是经典的形式,另一方面,在文字构成上,正是因为酉的构成,为我们讲述酒与醋的前世今生,展示了中国酿造的历史和文化魅力。

<"酉" (YOU) > is a series of innovative products of rice vinegar and rice wine brewed from polished rice.
Chinese wine culture is a time-honored traditional culture, from which diversified cultures and products are derived, including vinegar. Vinegar is very similar to wine in the brewing process. A legend says that the Chinese liquor was invented by Du Kang, and his son saved the grain stillage to invent vinegar. Vinegar and wine have countless ties whether in the brewing process or in cultural relation. More in evidence, the Chinese character "醋" (vinegar) and "酒" (wine) share the common radical "酉" (YOU) which means the vessel of wine in ancient meaning. This proves again the origin of wine and vinegar. So the design is inspired to use "酉" (YOU) as a symbol, because this Chinese symbol, on the one hand, represents the traditional vessel to contain wine and vinegar; on the other hand, serves as the common radical to tell the inseparable origin of Chinese wine and vinegar, showcasing the history and cultural charm of Chinese brewing.

937

作品信息

  • 创作时间

    2018/07/06

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