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Kungfu Water功夫之水

153天前发布

原创作品 / 影视 / 短片
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熊超· The Nine 作品
三体健康洗碗机
挑战:
华帝电器是中国“高端智能厨电”品牌,新推出了一款智能三体健康洗碗机,能够更彻底的清除污垢,它希望创造一条有趣的影片来与消费者沟通。

洞察:
拥有智能系统的华帝洗碗机,就像一个聪明而忠实的卫士,能够将污垢、细菌层层清除,守护好人们的生活健康。

创意:
于是,我们用拟人的手法创造了一个洗碗机中的‘水人’,幻化成功夫及动作冲洗代表污垢的食材动物。冲洗鱼吐出鸡,鸡吐出牛蛙,牛蛙吐出猪,猪吐出章鱼,章鱼吐出鹅,鹅吐出牛…最终在‘水人’旋风般的力量下,鳗鱼吐出一只干净的白色餐盘。通过幽默和夸张的形式,体现出华帝三体健康洗碗机“洗净层层污垢”的强大智能功能。

结果:
影片在2018年AWE展会上,吸引近30万人次观看。
微信公众号9个十万加。

Kungfu Water
Challenge
Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers.

Insight
We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.

Solution
We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.

装置作品链接:http://www.zcool.com.cn/work/ZMjc5MzEyNDQ=.html

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作品信息

  • 创作时间

    2018/05/23

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