Belvita Breakfast

Belvita Breakfast

The project aims to improve the digital brand expression of Belvita breakfast, which is a French breakfast biscuit brand.From research, the designer positioned Belvita as a brand providing fast and convenient breakfast biscuit with good taste. As the most valuable selling point of Belvita is the convenience and the mobility of the biscuit , the idea is to design a mobile pop-up store as the core, brand identity design and interactive designs can be embedded in the pop-up store, hence present the brand value in different angles.

​焙朗早餐

项目围绕着改进焙朗早餐饼干品牌数字化形象而展开，设计师通过市场调研，将品牌定位为快捷美味的早餐选择。 产品的卖点在于其方便和便捷，项目的重心为快闪店设计，融合品牌形象与交互性设计，从多角度体现品牌的价值。