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悟形VDG/夏芝朵品牌形象设计

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原创作品 / 平面 / 品牌
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设计一套与之相匹配的视觉图形,可以灵活运用在店内空间和产品包装上,强化空间与视觉之间的互动联系;品牌则注重塑造都市气质以满足年轻消费审美需求;同时,给予店内空间区域规划、产品陈列以及店员服装等系统性的建议,例如将后厨操作间开窗设计,并规划在店铺主入口位置,顾客一进店就能看到面包制作的全过程;这样既全面提升了品牌体验感又加深了品牌在人们心目当中的记忆。

Designing a set of matching visual graphics, which can be flexibly applied in the store space and product packaging and be enhanced the interaction between space and vision; The brand focuses on building the urban temperament to meet the aesthetic needs of young consumers. At the same time, providing the store space plan, product display, services clothes and the systemic suggestions.For example, open the window of the kitchen counter, and locate in the main entrance of the shop.Once the customers come into the store , they can see the whole process of the bread making. In this way, it enhanced the brand experience and deepened the memory of the brand.

CLIENT: SHAREJIDO
CREATIVE DIECTOR: Mori Zou/He Zhihua
DESIGNER: Mori Zou/He Zhihua/Baozi
YEAR: 2016


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作品信息

  • 创作时间

    2016/01/01

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