“YINWELL"is a new Internet bird's nest brand which aims to the pregnant woman who born around 1985-1990 year. Its slogan is “ the nutrition friends around you”.
The seeds break through the seed coat from the radicle and grows into the stem and leaf.And then the cotyledon will extend the soil along with the germ, after that it turns to green. With the photosynthetic effect ,it blossoms and grows fruit. This process is like the birth of human life. We use such a story - contextualized expression to design the brand and product packaging.
TEAM: Version Design Group
CREATIVE DIECTOR: He Zhihua/Mori Zou
DESIGNER: He Zhihua/Mori Zou/Zhang Chenjing