杭州映像-The image of Hangzhou

ART DIRECTOR: Chen Yuchen

DESIGNER: Chen Yuchen

YEAR: 2013

CLIENT: Zhejiang Association of Creative Design

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通过对杭州文化的理解，创造出一系列具有杭州元素特色的装饰图案。 将原本具象的杭州的文化以抽象的线条进行统一，从而建立起全新的杭州城市形象。

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With the understanding of the Hangzhou culture, a series of decorative patterns with the characteristics of Hangzhou element is created. The original abstract Hangzhou culture is concluded by unified line, to build the new city image of Hangzhou.

According to the understanding of the scenery and culture of Hangzhou, a series of decorative patterns with the characteristics of Hangzhou element is created. The original abstract Hangzhou culture is concluded by figurative and unified line, to build the city image of Hangzhou.

The combination of color, bottom color and decorative pattern is applied, making the happy memory of the people who had been Hangzhou before springs up again. The background of bottom color uses the photos of Hangzhou scenery which are taken with the special intention of losing focus. In addition, through the processing of software, the posters are under the hazy condition, making people produce the “beauty of distance” and let them be full of expectation of Hangzhou. Present the famous ten scenes of the West Lake and the new ten scenes of the West Lake in the form of calligraphy, and show the decorative pattern by choosing different carriers.