ART DIRECTOR: Chen Yuchen
DESIGNER: Chen Yuchen
CLIENT: Zhejiang Association of Creative Design
With the understanding of the Hangzhou culture, a series of decorative patterns with the characteristics of Hangzhou element is created. The original abstract Hangzhou culture is concluded by unified line, to build the new city image of Hangzhou.
According to the understanding of the scenery and culture of Hangzhou, a series of decorative patterns with the characteristics of Hangzhou element is created. The original abstract Hangzhou culture is concluded by figurative and unified line, to build the city image of Hangzhou.
The combination of color, bottom color and decorative pattern is applied, making the happy memory of the people who had been Hangzhou before springs up again. The background of bottom color uses the photos of Hangzhou scenery which are taken with the special intention of losing focus. In addition, through the processing of software, the posters are under the hazy condition, making people produce the “beauty of distance” and let them be full of expectation of Hangzhou. Present the famous ten scenes of the West Lake and the new ten scenes of the West Lake in the form of calligraphy, and show the decorative pattern by choosing different carriers.