香水包装 Penhaligon's Brand Shift

A brand shift project for Penhaligon’s, a British perfume house founded in 1870.

To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used an arrangement of gradations to signify various concentrations of scents for products.