祁印品牌形象设计

3年前发布

原创作品 / 平面 / 品牌
末日孤歌,禁止转载-禁止商业用途-禁止个人用途

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祁门,中国历史名茶。印,通常表示印章、印记。两者之间的共通性:古老、文化,符合产品形象。

标志以古老的茶壶为主体元素、直接突出行业属性,配合两个小茶杯,将原本单一枯燥的茶壶转化成了品茶、喝茶的视觉符号。加之中文字体设计,整体显得古风古韵,茶的调性很足。

同时,相比同行的一些标志,我们提取的概念并契合品牌内涵的全新视觉符号为品牌应用和传播提供了无限的可能,形成了极具代表性和识别性的品牌视觉。

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Tips, famous Chinese tea history. Prints usually indicate seals and imprints. The commonality between the two: ancient, cultural, and product image.

The logo takes the ancient teapot as the main element, directly highlights the industry attributes, and cooperates with two small teacups to transform the original single boring teapot into a visual symbol for drinking tea and drinking tea. In addition to the Chinese font design, the overall appearance of antiquity ancient rhyme, the tone of tea is very full.

At the same time, compared with some of its counterparts, the new visual symbols that we have extracted and which are consistent with the brand's connotation have provided infinite possibilities for the brand application and dissemination, resulting in a highly representative and recognizable brand vision.

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作品信息

  • 创作时间

    2018/03/26

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