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ADOODOO / 爱哆哆

96天前发布

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爱哆哆,做为中国最大的喜饼品牌,每年有百万份的喜饼发往全国各地家庭去庆祝和分享人们的喜事。尽管稳居市场首位,爱哆哆仍然与时俱进,希望通过品牌重塑,在新时代下展示更为年轻,当代和具有传播性的品牌风貌。
设计通过对文字字体的再设计,巧妙的提取了具有和爱哆哆文字含义一致的“心点点”的符号,将原本单一枯燥的字体文字转化成了轻松活泼的视觉图形,“更多爱”,“爱无限”的丰富内涵也与品牌的文化和精神完美契合。同时,相比之前传统的字体标志,被提取的并契合品牌内涵的全新视觉符号为品牌应用和传播提供了无限的可能,形成了极具代表性和识别性的品牌视觉,从而实现了品牌所期许的更为年轻,当代具有传播性的重塑目标。

Adoodoo, as the top 1 wedding cookie brand in China, sells millions of wedding cookies to the families across the country for celebration each year. Despite being the market leader, adoodoo is still advancing with the times, hoping to innovate its brand identity to arouse a younger, modern and meaningful brand image with better communication effect in the new era.
Through the redesign of text fonts, the design extracts the icon "♥oo" that has the same meaning as brand name adoodoo, making the brand alive and exciting. Also, the rich connotations of "More Love" and "Infinite Love" perfectly fit with the brand culture and spirit. Compared with the traditional font logo, the extracted icon has enormous potential for brand application and communication, thus forming a representative and iconic brand vision to achieve the re-branding objective of creating a younger, modern and meaningful brand image with better communication effect.

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作品信息

  • 创作时间

    2018/03/14

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