九 味 芳 华 / 麻 辣 烫 平面/空间 SI

如果说火锅起源于巴山

那串串一定属于蜀地

追寻其源头 皆为川江纤夫们的吃食

--------麻辣烫

作为临江之城的属地名城----乐山 不仅拥有举世闻名的风景人文名胜

更是以各种小吃闻名于世

于是 一家起源于“乐山味”的麻辣烫集合店 应运而生

其名：九味芳华

九味取自店内九种名食 每一种都是大名鼎鼎

纪六嬢甜皮鸭 / 绝味冒脑花 / 红糖饼子 / 犍为薄饼 / 蓝天炸洋芋 /

原汤熊家婆麻辣烫 / 花胶鸡汤锅 / 两种特饮

芳华即为创始人本身的一种情怀 体现其美好的年岁时光

因此 在平面及空间的表现上 除了以点线面的关系表达九味的延展形

在整体视觉塑造上也是表达一种年代感

新与旧的融合 希望能在成都这片土地上 做出属于自己的品牌

If the Hot pot originated in Bashan

The string must belong to Sichuan

The search for its source is the food of Kawae O

Malatang.Leshan, as the city of Linjiang, not only has the world famous scenic and cultural attractions

It's famous for all kinds of snacks.

So a collection of hot and hot shops originated from "Leshan taste" came into being.

Its name: Nine flavors

Nine tastes from the store nine kinds of food and food each is a great name

Ji Liuniang sweet duck can taste the risk of brain / flower / brown sugar pancake / Qianwei Griddle Cake / Sky / fried potato chips The original soup bear spicy chicken soup two / fish / drink

The love of the founder itself reflects its good years So in the plane and space performance in addition to the expression of elongated nine kinds of relationships to the point of

The overall vision is also an expression of a sense of age

New and old integration hopes to make its own brand in the land of Chengdu

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mechanism / JUMGO CREATIVE

space design / holy / feded

brand design / ciyoung

chengdu 2017 / 12