张裕珍藏版五星金奖白兰地产品包装设计
4年前Publish白兰地在中国的传播缺乏基础,所以我们做了一个突破,锁定40岁左右的中产阶级消费者,将张裕珍藏版五星金奖白兰地40的度数与中产阶级消费者40岁的年龄捆绑在一起,让40成为白兰地的专属符号。同时我们也突破了以矩形作为酒瓶正面的传统,把棱作为酒瓶正面,寓意40岁的人生突破,让每一个酒瓶都成为张裕珍藏版五星金奖白兰地的广告。产品上市发布会订货量超过12000箱。

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