FLORINA 费罗娜水泥砖

FLORINA

费罗娜水泥砖

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Rebranding

品牌形象升级

Showroom

体验展厅空间

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The brand FLORINA CERAMICS has been designing and producing cement tile products for a narrow market segment in China, targeting the young generations and space designers. With the trend of consumption upgrading, it demands for a new brand image to better communicate with its customers.

在消费升级的浪潮中，消费者的个性化、差异化需求日益增长使得市场细分成为必然。在建材行业中也是同样，水泥砖品牌Florina费罗娜凭借其高品质及好品味的小众水泥砖产品受到年轻消费者和设计师们的青睐。为了更好地与受众群体沟通，品牌形象的全面升级成为了品牌的适时之举。

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