佑源杏仁油包装logo品牌设计

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佑源杏仁油包装设计 | Logo设计 | 品牌设计

Youyuan almond oil packaging design | Logo design | brand design

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对产品的市场分析

了解到市面上的杏仁油还是不多

且具有一定的市场份额

但是根据以前包装，产品卖点主视觉都不是很清晰

主要以礼品馈赠和家用为主

Market analysis of products

You know, there's not much almond oil on the market

And has a certain market share

But according to the previous packaging, the main point of the product selling vision is not very clear

Mainly gifts and home based

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为研究品牌整体调性，搜寻好多同类产品对比

杏仁油的综合营养价值特别高

得出产品卖点主要以礼品馈赠为主

使消费者体验高端100%纯天然的杏仁油

设计主要从健康、纯天然、绿色的主题

体现生活的价值和绿色消费

让人们生活更有滋味

In order to study the overall tonality of the brand, search for a lot of similar products

Almond oil has a very high nutritional value

The product selling point is mainly gift giving

To enable consumers to experience high-end 100% pure natural almond oil

Design mainly from health, pure natural, green theme

Reflect the value of life and green consumption

Make people's life taste better

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在包装体验上

两款定义的杏仁油分别为柔润、柔缓

体现出生活的舒适与滋润

享受生活的点点滴滴

On the packaging experience

Two definitions of almond oil were soft and gentle

Reflects the comfort and moisture of life

Enjoy the dribs and drabs of life

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