弘一案例丨双汇食想家—美味要有态度，生活我行我素

在日趋饱和的熟食市场，如何从视觉元素上凸显品牌差异化，提高品牌竞争优势？这是弘一在食想家系列包装视觉设计考虑中的重中之重。经过团队几番头脑风暴，弘一围绕“食想家”这一命题，将拥有不同生活态度的人物形象以搞怪趣味的几何插画形式呈现出来。各种明丽色块有机组合，彰显强烈设计感，搭配不同背景色，形成独特的品类区分元素。加以产品高清实拍图进行点缀，展现食品的诱人色泽，传递美味、健康、优质的产品属性。整体包装体系设计风格独树一帜，强调在市面上展示时的视觉冲击力，与同类竞品形成强烈区隔，吸引目标受众关注，凸显“有态度”的品牌调性。

In the increasingly saturated food market, how to highlight brand differentiation from the visual elements, enhance brand competitive advantage? This is one of the most important aspects of HOY's packaging vision design. Through the team's brain storm，HOY was around the “SHIXIANGJIA”, show the image of people who have different attitudes to life with the funny geometry illustration. The organic combination of all kinds of bright colors show a strong sense of design, with different background colors form a unique category to distinguish elements. The product high-definition picture is dotted with the picture，show the attractive color of food and deliver delicious, healthy, high-quality product properties. The overall packaging system design style is unique and emphasis on the visual impact of the display on the market. With the same kind of competition to form a strong separation, attracting the target audience attention and it highlights the brand key of attitude.

品牌：河南省漯河市双汇实业集团有限责任公司

Brand:Shuanghui

服务范围：品牌包装创意设计

Service scope: Brand packaging creativedesign

时间：2015.5

Time：2015.5