FULU是一款高端的菜籽油礼品包装。
设计的目标是希望通过创意呈现简约当代的视觉形象，同时能实现塑造产品独特的文化特色，从而强化品牌礼品的价值感。设计的灵感来源于葫芦的造型，葫芦本身在古代就是用作盛载液体的天然器皿，有着福禄的谐音，所以一直是吉祥与富足的象征。设计通过当代极简的语言演绎了葫芦的造型轮廓，金黄色泽的菜籽油由内透出，精致而优雅，设计在瓶口及腰间增添了连接的皮质拎带，一方面实现了拎取的功能，同时让整体形态层次更为丰富，在货架上陈列展示出非凡的形态与气质。设计以经典传统的符号元素，透过当代的审美风格为品牌创造了形象与内涵兼得的包装作品。

Fulu is a packaging design for a premium canola oil brand.
Fulu is the phonetic pronunciation for Calabashes. The design inspiration took the advantage of the fact that Calabash is a natural vessel, it is also an ancient symbol of health and good fortune. By incorporating this culture background with the essential function, this brand was given another impression through simple yet well-designed packaging design, which enhanced the overall quality of this product. 
The design simplified the silhouette of the calabash and the golden canola oil can be seen through the textured container, giving the impression of sophistication and elegance. The leather handle on the container, not only made carrying more convenient, it also gave the packaging another layer of texture so the overall style can be more distinctive from the others. 
The design delicately blended the ancient symbol with the modern form, made this a product holds both distinctive appearance and significant brand character.