Fulu / 福禄菜籽油


原创作品 / 平面 / 包装
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。


Fulu is a packaging design for a premium canola oil brand.
Fulu is the phonetic pronunciation for Calabashes. The design inspiration took the advantage of the fact that Calabash is a natural vessel, it is also an ancient symbol of health and good fortune. By incorporating this culture background with the essential function, this brand was given another impression through simple yet well-designed packaging design, which enhanced the overall quality of this product. 
The design simplified the silhouette of the calabash and the golden canola oil can be seen through the textured container, giving the impression of sophistication and elegance. The leather handle on the container, not only made carrying more convenient, it also gave the packaging another layer of texture so the overall style can be more distinctive from the others. 
The design delicately blended the ancient symbol with the modern form, made this a product holds both distinctive appearance and significant brand character.

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