皎洁

Toothanks

Toothanks is a high-end brand in the market of toothpaste in China and has a history of 30 years.

But with the rapid development of the market, it faced some difficulties to meet the needs of modern

consumers.

In 2015, the company inquired Posher to work on their brand image and products packaging

to completely rebranding.

After market research and analysis, we set a brand-new positioning for the brand and new packaging image,

which developed a new brand image.

皎洁作为国内牙膏行业本土高端品牌已有20年的历史，随着时代的加速发展，皎洁品牌难以与时代接轨。

2015年委托博尚对皎洁品牌形象及全系包装进行全面改造。

通过系统化的市场及消费者洞察，为皎洁品牌树立了全新的品牌定位，

极具个性化品牌和包装形象，是皎洁品牌焕然新生。