《清风明月——月夕》大蔬无界中秋节包装设计

创意概要：

《清风明月——月夕》是由上海大蔬无界与杭州问美设计

联合打造的2017中秋节高档月饼包装。

大蔬无界带有浓厚的中国传统文化情愫，针对这一期中秋

节包装设计，委托人希望在设计中融入东方元素。根据委

托人的定位与需求，再加上这次中秋节的主题。设计师想

到了宋代诗人陆游的一首诗：

《月夕》

开户满庭雪，徐看知月明。

微风入丛竹，复作雪来声。

整套包装以这首诗为设计原型，提取：月、窗、风、竹等

意像。将诗的意境融入包装以及月饼的产品设计中，诠释

了大蔬无界的理念，也重新演绎了这首诗所代表的中国传

统文化。

《Gentle Breeze and Bright Moon——Mid-Autumn Day》

is the high-end Mid-Autumn Festival packing which was

created by WUJIE and WENMEI.

The WUJIE is a company which full of the sincere feeling

of Chinese traditional culture. For this design，the

consignor asked for the packing could be blended with

the oriental element. By the demand of the consignor，the

designer found out a poem of Lu You which was a poet in

the song dynasty.

《Mid-Autumn Day》

The snow covering the courtyard when unbolting the window,

Perceiving that’s moonshine when watching gradually.

The wind blowing bamboo grove ,

Sounding like the snow drop down.

The hole packing concept was designed by this poem, the

designer extracted the elements of the moon、window、wind

and bamboo from this poem. Blending the poem’s artistic

conception in the packing and mooncakes. Explaining the

concept of WUJIE. It also re-interpreted the Chinese traditional

culture which represented by this poem.