Gimme A Hug / 抱抱我米袋

2年前发布

原创作品 / 平面 / 包装
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

为满足不同家庭的口味及膳食搭配,品牌推出了白米,黑米和糙米三款产品,希望通过简洁而特色的包装展示产品系列特质以及品牌现代年轻的定位。
在调研中我们发现,对于5kg重量的米袋,绝大数消费者都会选择抱取的方式来避免挤压后的把手给手掌带来的不适,同时,5kg米袋的尺寸和比例也非常适合抱取,感觉也更轻便。设计以此为灵感,将米袋的造型变成了婴儿背袋的形象,通过不同肤色的婴儿将产品品类巧妙的区分,并通过镂空清晰的展示了产品内容,让系列包装变得可爱亲切且趣味十足,陈列于货架米宝宝让人不禁想抱一下。

To meet the demands of different families’ dietary preferences. The brand FengFan Farm launched three new products: white, black and brown rice. The design wants to indicate the trendy, youthful aspect of the brand by using simple and bright packaging design. 
By researching and analyzing the products, we found out that when a rice bag weights 5kg, most consumers will choose to carry the product in their arms, to avoid the discomfort caused by carrying with handles. At the same time, 5kg is a comfortable weight and size for carrying with arms. This inspired the packaging design to be a baby-shaped rice bag. The baby faces on the rice bags are transparent, so the different typed rice can not only give the babies different skin tones, also helps the customers to differentiate products. 
This distinctive outlook increased the intimacy between the product and the people, at the same time, made an ordinary rice bag more entertaining and visually appealing to the customers. 
At the end, who wouldn’t want to hug a rice baby?

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作品信息

  • 创作时间

    2017/08/24

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