Oldtown White Coffee CNY Packaging 2016 [Proposal]

The idea of the packaging design is inspired by the Spring couplets [春联] that is traditionally written in black ink on a diamond-shaped red paper. The packaging will have Chinese characters as greetings on the front and back of the packaging in order to express good wishes and fortune for the New Year. The creative diamond shaped vector is designed with all the elements of the Chinese New Year in vector such as firecrackers, red packets, lanterns,etc. It comes in a series of 2 packaging design with 4 different Chinese characters [新春团聚].

Client: Oldtown White Coffee

Agency: Dot Creative Design

Creative Director: Alan

Art Director: Lucas

Designer: Shadow

Copywriter: Pearl