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O2

1年前发布

原创作品 / 平面 / 品牌
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

o2是针对中国高端母婴童市场的年轻创新品牌,意在通过专业,多元,系统的理念打造标杆性的一站式母婴童服务综合品牌。为了展现其独特的品牌理念,设计采用纯粹而创新的手法进行诠释:将o2文字进行反转并重复,以此寓意品牌跨年龄的一站式服务模式,另一方面像乐高一样的堆叠是对品牌童趣与创新的表达。在品牌视觉延展上,设计通过重复堆叠的图形趣味的表达了“像氧气一样充满身边”的品牌期许。

o2 is a young innovative brand for China's high-end maternity and infant market, aiming to create a iconic one-stop maternity and infant service complex through professional, diversified and systematic concepts. To realize its young, fashionable and high-end brand orientation, the design embodies the innovative shaping of its brand image through brand naming, logo design, extended vision and the implementation of the whole range of the brand aspects. The design incorporates o2 word, reversed and repeated, which implies the cross-age and one-stop service business model of the brand and highlights the child interest and innovation of the brand. In the visual extension of the brand, we shows a unique visual effect through repeating the logo, inspired from the brand concept. Provide a free, healthy and happy growing space for children and accompany them like oxygen. Balloons are also incorporated to build a more cordial and intimate image, which better interprets its connotation and culture.

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作品信息

  • 创作时间

    2017/08/16

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