Play, more than music

客户：Arjowiggins + Sony Music

合作：Annie (Wan-ting) Kao

Play, More Than Music is a campaign for Sony Music and Arjowiggins Paper, the idea is to share digital playlist through printed communication. Our solution: a tangible playlist connected to the online music selection. The design brings back the physical feeling

of playing a vinyl record. For the campaign, we created three scenarios to express the joy of sharing playlist with someone special.

Arjowiggins希望他们的纸产品能将Sony音乐的线上歌单带到线下。我们设计了一系列纸质Playlist去推广这个campaign。人们可以通过送礼物方式送出或收到定制的私人Playlist，通过扫描背后的二维码去聆听别人精心准备的歌单。这是一次分享，也是一次享受。纸质Playlist本身也是一个有故事的礼物。同时我们的设计也带回了多年前玩听唱片的感觉。可触的，有形的，真实的。我们希望Arjowiggins的纸能让线上音乐和真实世界的连接多那么一点点。

感谢天才设计师和好队友Annie，不离不弃历时两个月终于完成这个project。 也感谢Arjowiggins出了一个这么难但又这么好玩的Brief。