Random Museum Branding

Random Museum engages with visitors by shuffling their experience. The exhibitions, collections and events are randomly held and organized. Art works are arranged and exhibited around random themes like color, media or metaphor. Visitors view works by flipping a coin, travel through the museum by rolling the dice in the elevator and play a lottery at the gift shop to decide what to buy. Besides that, visitors can use a random collage maker app to interact with objects displayed in the museum. Random Museum is a place full of chances, and we want people to feel good about surprise and non-expectations.

Directed by Ellen Lupton