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10th IDA Award Wins 第十届国际设计大奖

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我司很荣幸在美国洛杉矶举办的第十届国际设计大奖里得到7个奖项。

一正项目作为跨界项目,得到很大认可,其中:视频类奖项 2个,空间类奖项 3个。
一正品牌视频 获得本届设计奖多媒体-动画组别的唯一金奖。

Yizheng Brand Video
一正品牌视频
by United Design Practice X Seenvision
Mutimedia - Animation 多媒体 - 动画 : Gold
Other Graphic Design 其他平面类 : Honorable Mention

Yizheng Brand Experience Center
一正品牌体验馆
by United Design Practice X Light Collab X NFH
Interior Design - Commercial 室内设计 - 商业 : Bronze
Interior Design - Interior Lighting 室内设计 - 灯光 : Bronze
Conceptual 概念 : Honorable Mention

UI Art Branding
UI 艺术品牌设计
Corporate Identity 企业形象 : Honorable Mention

Neo Cycling Club Branding
Neo 自行车俱乐部品牌设计
Corporate Identity 企业形象 : Honorable Mention

Yizheng Brand Video
一正品牌视频
by United Design Practice X Seenvision

Mutimedia - Animation
多媒体 - 动画
Other Graphic Design
其他平面类

视频地址 :http://www.zcool.com.cn/work/ZMTk1NzE0NTY=.html


From our childhood, we all have good and bad memories. But as we grow older, the bad ones tend to fade, leaving the good ones. This is the empowering message that we wish to leave with parents. Everything has two sides to it. If we manage to overcome the short term difficulty, the reward is often life long. Once we overcome the unfamilarity of making friends, the friendship could last a lifetime. From this concept, we developed five posters, one of which this video is an elaboration of.
每个人儿时记忆的里,都有些好的和不好的回忆。但很奇妙,我们都会慢慢把不好的擦掉,留下美好的回忆。我们希望父母能将这些正面的经历告诉孩子,让孩子们可以不用担心,勇敢的面对。事情都有两面,克服了眼前的困难,往往获得都是一辈子的。克服了陌生,才可能获得陪伴自己后半生的友情。所以就有了 “擦得掉/擦不去” 这个概念。就好像一正的橡皮擦,它已不只是一种功能的满足,更多是一种情感的共鸣。我们为此创造了不同的 “擦不掉/擦得去” 的海报,视频也围绕这个主题进行展开。



Yizheng Brand Experience Center
一正品牌体验馆
by United Design Practice X Light Collab X NFH

Interior Design - Commercial
室内设计 - 商业
Interior Design - Interior Lighting
室内设计 - 灯光
Conceptual
概念


In terms of brand communications, we ground the overall concept on the user level. In this age category, even if the child is the end user, the parent is the gatekeeper. The former typically only cares about whether how attractive the product is, the latter however, are the ones we are targeting in terms of messaging.
We all have good and bad memories from our childhood. But as we grow older, the bad ones tend to fade, leaving the good ones. This is the empowering message that we wish to convey to the parents and for them to tell their children. Everything has two sides to it. If we manage to overcome the short term difficulty, the reward is often life long. Once we overcome the unfamilarity of making friends, the resulting friendship could last a lifetime. From this concept, we developed five posters.
在品牌沟通层面,我们还是把重心放在最后受众和用户那里。亲子品类,虽然用户是孩子,沟通对象却是父母。因为前者只在乎东西好看,可爱,后者会在意更多,也有能力解析品牌层面的各种属性。这也为了后续市场端 2C 层面的沟通开个头,垫个基石。
每个人在儿时记忆里都有好的和不好的回忆。但很奇妙,我们都会慢慢把不好的擦掉,留下好的。我们希望

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作品信息

  • 创作时间

    2017/05/23

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