LUCKY EGG

2年前发布

原创作品 / 平面 / 包装
作品版权由RONG一融设计 解释, 禁止匿名转载;禁止商业使用;禁止个人使用。 临摹作品,同人作品原型版权归原作者所有。

市场上的鸡蛋包装除了平面画面的区分外显得千篇一律,设计希望通过创意展示别样的产品体验,从而激发品牌的年轻活力。设计以台球的Lucky eight 和lucky egg的趣味发音而获得联想,用三角形取代了传统的长方形蛋盒,台球的主题和形态让产品变得独特而有趣,同时增添了识别度和亲切感。设计在同样的纸浆包材,同样的成本下通过创意为产品赋予个性从而与众不同。

A sustainable and portable egg packaging which owns the same material and cost of the traditional rectangle pulp box, able to break its old and dull product image.
The design was inspired by the similar pronunciation of the lucky egg and the lucky eight from the pool. The innovative pool-like package brings a distinctive image to the product and the auspicious meaning of lucky eight also gives the eggs an attractive personality, which goes beyond the cold product image. The package offers a new life to the same product by using the same material, at the same cost.

1226
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作品信息

  • 创作时间

    2017/04/20

LUCKY EGG
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