Fit Food & Green Boost

FitFood is a magazine which aims to promote a healthy lifestyle and diet to young middle class consumers. People who love to work out and food will find the best information in this magazine.

The logo of this magazine is designed with a hand made typeface which has a heart inside. Also, by looking at the shape of this logo, it gives people a feeling of energy and vitality. Using healthy food to mimic people doing yoga implies the thesis of this magazine: work out + eat healthy food. Food illustrations make this magazine so much fun to read. Also, a nice hierarchy of the typography and paragraph organization help reader gain information, therefore making their reading more efficient.

Green Boost is a cookbook for people who want to learn how to make healthy homemade juice. Green Boost also promotes the idea of replacing coffee with healthy homemade juice.

To emphasize the concept of health and nature a handmade typeface is applied throughout the whole book. Also, the brown paper background gives the viewer a feeling of homemade and healthy food. Delicate hand drawn illustrations are designed to match the typeface, so they can deliver the message in a fun and effective way. To promote the idea of coffee substitution, a story about Tim is designed to be visually interesting and easy to understand.