TEDx三里屯 活动视觉设计

当我们接到这个案子时

我们首先提出了一个问题

“红是什么？”

红，不是颜色的红

是红背后的寓意

而红色只是组成“红”概念很小的一部分

寻找“红”背后的寓意

那红是什么 ？

股民的红，涨势

设计师的红，cmyk

司机的红，stop

歌手的红，super star

歌舞艺妓的红，👄

健身达人的红，🍅

急救人员的红，红十字

革命者的红，鲜血

摄影师的红，红圈⭕

“TEDx三里屯”活动主题为“红”，它不仅指代颜色上的“红”，更有着中文语境中“走红”、“潮流”等寓意。因此，我们也将通过视觉探讨和传达不同的“红”，并带给观众发散性的联想——红是唇彩和高跟，更是时尚与潮流的标志；红是拯救与警告，更是鲜血与生命的象征；红是明星名人和流行语，更是话语的先锋，时代的走向，革命的领导者；红，是点亮你视界的颜色，更是点亮你世界的灯火；红，是color，更是popular。红，是你，也是我。

The topic of “TEDxSanlitun” event is “Red”, which not only means the red color, but also represents “being famous” or “trending” in Chinese context. Hence, we were going to discuss and communicate “Red” in different aspects through vision designing, and bring diverse thoughts to the audience——Red equals the lipsticks and the high-heels, and more indicates the fashion icon; Red seems like warning and rescue services, but more represents the meaning of human being life; Red means celebrities and catchwords, and most importantly the vanguard roles in discourse, the trend of times, the pioneers of revolution; Red lights up our sight, especially our world; Red is not only one of colors, but also popular, which connected to everyone.