恒大球員形象設計 | Evergrande Players Design

December. 2016

恒大球員形象設計 | Evergrande Players Design

設計概念 | The design concept

Evergrande Players Design是一個命題設計，主要以”廣州恒大足球俱樂部”為題進行視覺化表現及文創產品的延展。主視覺選取了恒大俱樂部中的六名球員進行設計，結合球員踢球的動態進行抽象化設計，向量圖形的表現形式融合球員踢球的動作，以簡潔的面部體現人物特徵，並輔以豐富的元素與色塊，增添畫面豐富性。主視覺色彩以恒大俱樂部球衣紅色為主，黃、白色為輔，呈現視覺上的系列感、統壹感。標題字體的設計亦沿用人物的表現手法，色塊的拼接更易與人物的形象融合。

获奖：第四屆Hiii Illustration國際插畫大賽入圍獎

Evergrande Players Design is a proposition design, mainly to "Guangzhou Hengda Football Club" as the title of visual performance and creative products extension. The main visual selected six players in the club design, combined with the dynamic players to abstract design, form of vector graphics fusion player action, with simple facial embodied characters, elements and color with rich, add rich picture. The main visual color to Hengda Club jerseys red based, yellow and white as a supplement, showing a visual sense of the series, unity sense. The design of Title fonts also follows the method of expression of characters. The stitching of color blocks is more easily blended with characters.