ONE ONE DESIGN | WORK SHARE

Clent ｜紫砂堂文化有限公司
Year｜2015

|紫砂堂 PURPLE TANG|
A piece of tea with a purple hall, prominent tea tea quality effect, handmade clay crafts, red seal highlights of Chinese culture, meaning the purple hall bearing long traditional culture.

以一片茶叶带出紫砂堂，突出茶具优质泡茶功效，手工制造陶土工艺品，红印章凸显中华文化，寓意紫砂堂承载悠久传统文化。

|不怕辣，辣不怕，怕不辣|
Traditional packaging on the market, many of the lack of design aesthetic and packaging characteristics, are generally brand name and food style pictures appear on the packaging, the lack of design and thinking, for young consumers, the lack of desire to buy. Before the creation, have a certain understanding of the traditional hot pepper sauce, to spread the brand brand name, easy to remember, I give some interesting imagination, so the idea is not afraid of spicy, spicy afraid, not afraid of spicy pepper: brand name, people feel like the hot summer, to give consumers a novel the visual experience through chili graphics, so that the traditional packaging has more artistic sense, so that more young people tend to accept.

传统市面上的包装，很多缺乏设计美感和包装特色，一般都是以品牌名和菜式图片在包装上出现，缺乏设计与思考，对于年轻消费者，缺少购买欲望。创作前，对传统辣椒酱有一定的了解，对于品牌传播的品牌名，要易读好记，有趣之余给人一些想象空间，所以就构想了［不怕辣，辣不怕，怕不辣］品牌名，辣椒给人感觉好像炎热的夏天，通过辣椒的图形给消费者新颖的视觉感受，让传统的包装赋予更多艺术感，让更多年轻人更容易接受。

視覺形象設計 / 包装設計