品牌设计 卡通形象设计--月老说（1 人物设定）

“爱情”是人类恒久不变主题。世界范围内有从古至今传颂的无数爱情经典故事 。在今天的流行文化中，无论是电影、电视剧、流行歌曲，爱情仍然是重要的主题。爱情是不分阶级不分性别也不分种族的，那是发自内心的一种依恋，一种牵挂那就是爱情；爱情，在不同时代有不同的定义 ，它将通过轻松幽默的“月老”形象，打造一部歌颂“爱情”纯真、纯正的，至善至美的动画喜剧片，使“月老”成为国际范围内的中华文化的“爱情”形象大使。

"Love" is the constant theme of human. From ancient times there are numerous classic love stories celebrated all over the world. In today's popular culture, no matter movies, TV series, pop songs, love is still an important theme.Love is the subject regardless of race, gender and class. Love is a kind of care and a form of attachment from the heart. Love has different definitions in different times. It will be made into a pure and perfect animated comedy that celebrates love by the image of a humorous Mr. yuelao (a matchmaker from China), making Mr. yuelao become an international ambassador for Chinese love.

项目总监：石禺

标志设计：林永展、林之锴

设计执行：张能伟、郑峰