2016台灣金點設計獎邀請卡設計

史上最酷的頒獎典禮邀請函！

The coolest award ceremony invitation!

延續主概念「天．地」，「天地之間，華人設計，境在金點」意象，加上一點玩心，成為深具華人逸趣和境界的掌中遊戲。

由甲蟲創意Bito Studio設計的金點設計獎頒獎典禮邀請卡，外觀是一個透明立體的彈珠台，裡面有四顆黃銅做的小鋼珠，分別代表金點設計獎四個類別：產品、包裝、視傳、空間設計。當你在手中把玩邀請卡，嘗試把小鋼珠弄到位，代表了設計師尋找創意點子的碰撞過程，與主視覺概念相呼應。

If you found a pinball box in your mailbox, don’t be surprised, it’s your invitation to the Golden Pin Design Award Ceremony! Created by Bito, the motion graphics studio that is in charge of the key visual for the award, the card takes the form of a three-dimensional transparent pinball game, with the four golden pinballs represent the four categories of the award. Playing pinball is similar to the process of designers searching for ideas: going through rough patches before landing on that one startling inspiration.

劉耕名 （Keng-Ming Liu）導演表示，很多人收到平面邀請卡之後，就會把它擱在旁邊，但像這樣的互動式邀請卡，能使人遠離電腦，把以前的童心找回來，喚起設計師的初衷。「我覺得一個好的設計就是要有幽默感、好玩！」

Keng-Ming Liu explains that people tend to put printed invitation card aside, and might not even pick it up for a second glance when they receive it. But an interactive card like this will make people want to play around with it, finding their childishness and original intention as designers back. “I think a good design should be fun and humorous.”

特別的是，每一張邀請卡都是人工親手組成。當我們走訪甲蟲創意工作室時，他們還正如火如荼的加工製作當中！為了呈現最完美、好玩的一面，再辛苦都值得！

It’s worth noting that every card is assembl

Directed by Bito

Client：台灣創意設計中心2016金點設計獎頒獎典禮 Golden Pin Design Award 2016

Creative Director： 劉耕名 Keng- Ming Liu

Invitation Graphic Design：我－吳穆昌 Wu Mu-Chang（Murphy Wu）

Stop Motion Team： 曾致勻 Chih Yun Tseng / 陳品臻 Abby Chen / 鄭信昌 Sin Chang Jheng

Animator：曾致勻 Chih Yun Tseng